fernando
curcio®


designer & art director currently working at GUT.

são paulo, brasil.                                 /about

fernando curcio® - designer & art director



BRAHMA

Branded Shadows /advertising-campaign

We put up more than a hundred signs around Asunción. So when the sun came out, so did we, branding shadows everywhere. A refreshing reminder that the best way to beat the heat is with an ice-cold Brahma.




NIKE - PIXO

Type Family /student-advertising-campaign

‘Pichação’ has been part of the urban landscape of São Paulo for many years, as well as the visual universe of Nike. But in campaigns, it always appears in a supporting role. Why not bring the essence of the streets to the protagonism of the most relevant brand in popular culture through typefaces, letters and words?


case study


WINNER - TDC (TYPE DIRECTORS CLUB) YOUNG ONES 2023
BRONZE - Clio Awards (Student Design Craft - Typography) 2024



ZÉ DELIVERY

Sacooler da Copa /advertising-campaign

When FIFA published an endless list of brand restrictions for non-sponsors at the world’s biggest event, Zé Delivery—Latin America’s largest delivery app—had one question: how do we join the conversation without using logos, colors, symbols, photos, stars, crests, players, or even the event's name?

Well... we can still use "", right FIFA?

Using minimal shapes, clever design, and cultural memory, our sacoolers delivered more than cold drinks in 15 minutes—they delivered the nostalgia of Brazil’s greatest football moments, without ever saying a word.




BR • UNOFFICIAL JERSEY

Independent Drop.2026/original-production

Brazil’s 2026 national team kit sparked debate over its take on popular culture. This custom concept explores and celebrates a different side of Brazilian street culture: vernacular and street typography, local lottery graphics, iconic moments from national legends, and even the famous culture of bootleg jerseys. 🇧🇷

This is an independent commemorative edition created to celebrate the 2026 World Cup.
No affiliations, no endorsements, no politics — just culture, football, and creative expression.


Sold out in 24 hours. No restocks.
Limited edition.




BORDA BAR

Goles & Leros/visual-identity

Rooted in the texture and unpredictability of natural fermentation, Borda’s identity turns imperfection into language. A custom type system is paired with imperfect, hand-drawn illustrations that reinterpret the square pizza format inside a bar-driven visual universe.


contar umas mentiras & amassar um negocinho & dar umas risadas & aqueles borda's drinks.




BR • STICKER PACK

Independent Drop.2026/original-production

Tapping into Brazil’s legendary sticker album craze, the BR Unofficial Jerseyled to this independent project: unofficial Sticker Pack. Handcrafted using the same visual inspirations as the jerseys, these packs came together for another independent — and completely unofficial — drop for the world’s biggest event. 🇧🇷

This is an independent commemorative edition created to celebrate the 2026 World Cup.
No affiliations, no endorsements, no politics — just culture, football, and creative expression.




CORONA

Infinite Sunset /advertising-campaign

Right now, as you read this, a beautiful sunset is happening somewhere in the world. The perfect reason to open a Corona Cero and celebrate life. This is the idea behind Infinite Sunset: over 250 cameras across 55 countries connected to a system that tracks and livestreams sunsets, one after the other, on billboards and digital platforms all over Brazil.



𓄂 Cannes Lions 2025 - Shortlist - Print & Publishing
𓄂 Cannes Lions 2025 - Shortlist - Direct




D&AD  SHIFT

The D&AD Shift Pencil /advertising-campaign

For the first time ever, D&AD reimagined its icon and created the D&AD Shift Pencil. A symbol to represent the program that helps self-taught talent enter the creative industry.

Hand-sharpened. Irregular tips. Asymmetrical edges. A 100% handmade work mirroring the non-traditional paths these talents have taken.