ZÉ DELIVERY
When FIFA published an endless list of brand restrictions for non-sponsors at the world’s biggest event, Zé Delivery—Latin America’s largest delivery app—had one question: how do we join the conversation without using logos, colors, symbols, photos, stars, crests, players, or even the event's name?
Well... we can still use "FIFA?
Well... we can still use "
Using minimal shapes, clever design, and cultural memory, our sacoolers delivered more than cold drinks in 15 minutes—they delivered the nostalgia of Brazil’s greatest football moments, without ever saying a word.