NIKE - PIXO

Type Family /student-advertising-campaign
‘Pichação’ has been part of the urban landscape of São Paulo for many years, as well as the visual universe of Nike. But in campaigns, it always appears in a supporting role. Why not bring the essence of the streets to the protagonism of the most relevant brand in popular culture through typefaces, letters and words?


case study


WINNER - TDC (TYPE DIRECTORS CLUB) YOUNG ONES 2023
BRONZE - Clio Awards (Student Design Craft - Typography) 2024